CampaignPerformance

The Campaigns Performance report includes all statistics aggregated by default at the campaign level, one row per campaign.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query. For example, the following query uses Device instead of the default Date segment to query Campaign Performance data:\

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API. For example, this query will return only Campaigns that are enabled (which is the default behavior in the AdWords console) with greater than 100 impressions:\

Columns

PreviousCampaignNegativePlacementsPerformance NextCampaigns

Last updated 2 years ago