FinalUrl

The Final URL report includes all statistics aggregated at the final URL level, one row per final URL. If other segment fields are used, you may get more than one row per final URL.

Columns

Name	Type	Behavior	DisplayName	Description
AccountCurrencyCode	String	Attribute	Currency	Currency for the FinalUrl report.
AccountDescriptiveName	String	Attribute	Account	Account for the FinalUrl report.
AccountTimeZone	String	Attribute	Time Zone	Time Zone for the FinalUrl report.
AdGroupId	Long	Attribute	Ad Group ID	Ad Group ID for the FinalUrl report.
AdGroupName	String	Attribute	Ad Group	Ad Group for the FinalUrl report.
AdGroupStatus	String	Attribute	Ad Group State	Ad Group State for the FinalUrl report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
AdvertisingChannelType	String	Attribute	Advertising Channel	Advertising Channel for the FinalUrl report. The allowed values are UNKNOWN, SEARCH, DISPLAY, SHOPPING, VIDEO, MULTI_CHANNEL, EXPRESS.
CampaignId	Long	Attribute	Campaign ID	Campaign ID for the FinalUrl report.
CampaignName	String	Attribute	Campaign	Campaign for the FinalUrl report.
CampaignStatus	String	Attribute	Campaign State	Campaign State for the FinalUrl report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
CriteriaTypeName	String	Attribute	Match Type	Match Type for the FinalUrl report.
CustomerDescriptiveName	String	Attribute	Client Name	Client Name for the FinalUrl report.
EffectiveFinalUrl	String	Attribute	Final URL	Final URL for the FinalUrl report.
EffectiveTrackingUrlTemplate	String	Attribute	Tracking Template	Tracking Template for the FinalUrl report.
ExternalCustomerId	Long	Attribute	Customer ID	Customer ID for the FinalUrl report.
AdNetworkType1	String	Segment	Network	Network for the FinalUrl report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
AdNetworkType2	String	Segment	Network (with Search Partners)	Network (with Search Partners) for the FinalUrl report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
ClickType	String	Segment	Click Type	Click Type for the FinalUrl report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.
ConversionCategoryName	String	Segment	Conversion Category	Conversion Category for the FinalUrl report.
ConversionTrackerId	Long	Segment	Conversion Tracker Id	Conversion Tracker Id for the FinalUrl report.
ConversionTypeName	String	Segment	Conversion Name	Conversion Name for the FinalUrl report.
CriteriaParameters	String	Segment	Keyword Per Placement	Keyword Per Placement for the FinalUrl report.
Date	Date	Segment	Day	Day for the FinalUrl report.
DayOfWeek	String	Segment	Day Of Week	Day Of Week for the FinalUrl report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device	String	Segment	Device	Device for the FinalUrl report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
ExternalConversionSource	String	Segment	Conversion Source	Conversion Source for the FinalUrl report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
Month	String	Segment	Month	Month for the FinalUrl report.
MonthOfYear	String	Segment	Month Of Year	Month Of Year for the FinalUrl report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter	String	Segment	Quarter	Quarter for the FinalUrl report.
Slot	String	Segment	Top Vs Other	Top Vs Other for the FinalUrl report. The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.
Week	String	Segment	Week	Week for the FinalUrl report.
Year	Integer	Segment	Year	Year for the FinalUrl report.
ActiveViewCpm	Decimal	Metric	Active View Avg CPM	Active View Avg CPM for the FinalUrl report.
ActiveViewCtr	Double	Metric	Active View Viewable CTR	Active View Viewable CTR for the FinalUrl report.
ActiveViewImpressions	Long	Metric	Active View Viewable Impressions	Active View Viewable Impressions for the FinalUrl report.
ActiveViewMeasurability	Double	Metric	Active View Measurable Impr Per Impr	Active View Measurable Impr Per Impr for the FinalUrl report.
ActiveViewMeasurableCost	Decimal	Metric	Active View Measurable Cost	Active View Measurable Cost for the FinalUrl report.
ActiveViewMeasurableImpressions	Long	Metric	Active View Measurable Impr	Active View Measurable Impr for the FinalUrl report.
ActiveViewViewability	Double	Metric	Active View Viewable Impr Per Measurable Impr	Active View Viewable Impr Per Measurable Impr for the FinalUrl report.
AllConversionRate	Double	Metric	All Conv Rate	All Conv Rate for the FinalUrl report.
AllConversions	Double	Metric	All Conv	All Conv for the FinalUrl report.
AllConversionValue	Double	Metric	All Conv Value	All Conv Value for the FinalUrl report.
AverageCost	Decimal	Metric	Avg Cost	Avg Cost for the FinalUrl report.
AverageCpc	Decimal	Metric	Avg CPC	Avg CPC for the FinalUrl report.
AverageCpe	Double	Metric	Avg CPE	Avg CPE for the FinalUrl report.
AverageCpm	Decimal	Metric	Avg CPM	Avg CPM for the FinalUrl report.
AverageCpv	Double	Metric	Avg CPV	Avg CPV for the FinalUrl report.
AveragePosition	Double	Metric	Avg Position	Avg Position for the FinalUrl report.
Clicks	Long	Metric	Clicks	Clicks for the FinalUrl report.
ConversionRate	Double	Metric	Conv Rate	Conv Rate for the FinalUrl report.
Conversions	Double	Metric	Conversions	Conversions for the FinalUrl report.
ConversionValue	Double	Metric	Total Conv Value	Total Conv Value for the FinalUrl report.
Cost	Decimal	Metric	Cost	Cost for the FinalUrl report.
CostPerAllConversion	Decimal	Metric	Cost Per All Conv	Cost Per All Conv for the FinalUrl report.
CostPerConversion	Decimal	Metric	Cost Per Conv	Cost Per Conv for the FinalUrl report.
CrossDeviceConversions	Double	Metric	Cross-device Conv	Cross-device Conv for the FinalUrl report.
Ctr	Double	Metric	CTR	CTR for the FinalUrl report.
EngagementRate	Double	Metric	Engagement Rate	Engagement Rate for the FinalUrl report.
Engagements	Long	Metric	Engagements	Engagements for the FinalUrl report.
Impressions	Long	Metric	Impressions	Impressions for the FinalUrl report.
InteractionRate	Double	Metric	Interaction Rate	Interaction Rate for the FinalUrl report.
Interactions	Long	Metric	Interactions	Interactions for the FinalUrl report.
InteractionTypes	String	Metric	Interaction Types	Interaction Types for the FinalUrl report.
ValuePerAllConversion	Double	Metric	Value Per All Conv	Value Per All Conv for the FinalUrl report.
ValuePerConversion	Double	Metric	Value Per Conv	Value Per Conv for the FinalUrl report.
VideoViewRate	Double	Metric	View Rate	View Rate for the FinalUrl report.
VideoViews	Long	Metric	Views	Views for the FinalUrl report.
ViewThroughConversions	Long	Metric	View-through Conv	View-through Conv for the FinalUrl report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
StartDate	String	Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate	String	End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.