FinalUrl

The Final URL report includes all statistics aggregated at the final URL level, one row per final URL. If other segment fields are used, you may get more than one row per final URL.

Columns

Name

Type

Behavior

DisplayName

Description

AccountCurrencyCode

String

Attribute

Currency

Currency for the FinalUrl report.

AccountDescriptiveName

String

Attribute

Account

Account for the FinalUrl report.

AccountTimeZone

String

Attribute

Time Zone

Time Zone for the FinalUrl report.

AdGroupId

Long

Attribute

Ad Group ID

Ad Group ID for the FinalUrl report.

AdGroupName

String

Attribute

Ad Group

Ad Group for the FinalUrl report.

AdGroupStatus

String

Attribute

Ad Group State

Ad Group State for the FinalUrl report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

AdvertisingChannelType

String

Attribute

Advertising Channel

Advertising Channel for the FinalUrl report.

The allowed values are UNKNOWN, SEARCH, DISPLAY, SHOPPING, VIDEO, MULTI_CHANNEL, EXPRESS.

CampaignId

Long

Attribute

Campaign ID

Campaign ID for the FinalUrl report.

CampaignName

String

Attribute

Campaign

Campaign for the FinalUrl report.

CampaignStatus

String

Attribute

Campaign State

Campaign State for the FinalUrl report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

CriteriaTypeName

String

Attribute

Match Type

Match Type for the FinalUrl report.

CustomerDescriptiveName

String

Attribute

Client Name

Client Name for the FinalUrl report.

EffectiveFinalUrl

String

Attribute

Final URL

Final URL for the FinalUrl report.

EffectiveTrackingUrlTemplate

String

Attribute

Tracking Template

Tracking Template for the FinalUrl report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the FinalUrl report.

AdNetworkType1

String

Segment

Network

Network for the FinalUrl report.

The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

AdNetworkType2

String

Segment

Network (with Search Partners)

Network (with Search Partners) for the FinalUrl report.

The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

ClickType

String

Segment

Click Type

Click Type for the FinalUrl report.

The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the FinalUrl report.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the FinalUrl report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the FinalUrl report.

CriteriaParameters

String

Segment

Keyword Per Placement

Keyword Per Placement for the FinalUrl report.

Date

Date

Segment

Day

Day for the FinalUrl report.

DayOfWeek

String

Segment

Day Of Week

Day Of Week for the FinalUrl report.

The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.

Device

String

Segment

Device

Device for the FinalUrl report.

The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.

ExternalConversionSource

String

Segment

Conversion Source

Conversion Source for the FinalUrl report.

The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.

Month

String

Segment

Month

Month for the FinalUrl report.

MonthOfYear

String

Segment

Month Of Year

Month Of Year for the FinalUrl report.

The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.

Quarter

String

Segment

Quarter

Quarter for the FinalUrl report.

Slot

String

Segment

Top Vs Other

Top Vs Other for the FinalUrl report.

The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.

Week

String

Segment

Week

Week for the FinalUrl report.

Year

Integer

Segment

Year

Year for the FinalUrl report.

ActiveViewCpm

Decimal

Metric

Active View Avg CPM

Active View Avg CPM for the FinalUrl report.

ActiveViewCtr

Double

Metric

Active View Viewable CTR

Active View Viewable CTR for the FinalUrl report.

ActiveViewImpressions

Long

Metric

Active View Viewable Impressions

Active View Viewable Impressions for the FinalUrl report.

ActiveViewMeasurability

Double

Metric

Active View Measurable Impr Per Impr

Active View Measurable Impr Per Impr for the FinalUrl report.

ActiveViewMeasurableCost

Decimal

Metric

Active View Measurable Cost

Active View Measurable Cost for the FinalUrl report.

ActiveViewMeasurableImpressions

Long

Metric

Active View Measurable Impr

Active View Measurable Impr for the FinalUrl report.

ActiveViewViewability

Double

Metric

Active View Viewable Impr Per Measurable Impr

Active View Viewable Impr Per Measurable Impr for the FinalUrl report.

AllConversionRate

Double

Metric

All Conv Rate

All Conv Rate for the FinalUrl report.

AllConversions

Double

Metric

All Conv

All Conv for the FinalUrl report.

AllConversionValue

Double

Metric

All Conv Value

All Conv Value for the FinalUrl report.

AverageCost

Decimal

Metric

Avg Cost

Avg Cost for the FinalUrl report.

AverageCpc

Decimal

Metric

Avg CPC

Avg CPC for the FinalUrl report.

AverageCpe

Double

Metric

Avg CPE

Avg CPE for the FinalUrl report.

AverageCpm

Decimal

Metric

Avg CPM

Avg CPM for the FinalUrl report.

AverageCpv

Double

Metric

Avg CPV

Avg CPV for the FinalUrl report.

AveragePosition

Double

Metric

Avg Position

Avg Position for the FinalUrl report.

Clicks

Long

Metric

Clicks

Clicks for the FinalUrl report.

ConversionRate

Double

Metric

Conv Rate

Conv Rate for the FinalUrl report.

Conversions

Double

Metric

Conversions

Conversions for the FinalUrl report.

ConversionValue

Double

Metric

Total Conv Value

Total Conv Value for the FinalUrl report.

Cost

Decimal

Metric

Cost

Cost for the FinalUrl report.

CostPerAllConversion

Decimal

Metric

Cost Per All Conv

Cost Per All Conv for the FinalUrl report.

CostPerConversion

Decimal

Metric

Cost Per Conv

Cost Per Conv for the FinalUrl report.

CrossDeviceConversions

Double

Metric

Cross-device Conv

Cross-device Conv for the FinalUrl report.

Ctr

Double

Metric

CTR

CTR for the FinalUrl report.

EngagementRate

Double

Metric

Engagement Rate

Engagement Rate for the FinalUrl report.

Engagements

Long

Metric

Engagements

Engagements for the FinalUrl report.

Impressions

Long

Metric

Impressions

Impressions for the FinalUrl report.

InteractionRate

Double

Metric

Interaction Rate

Interaction Rate for the FinalUrl report.

Interactions

Long

Metric

Interactions

Interactions for the FinalUrl report.

InteractionTypes

String

Metric

Interaction Types

Interaction Types for the FinalUrl report.