CriterionBidLandscape

The bid landscape for a criterion. A bid landscape estimates how a a criterion will perform based on different bid amounts.

Columns

Name

Type

Behavior

DisplayName

Description

CampaignId

Long

ID of the campaign that contains the criterion with which this bid landscape is associated.

AdGroupId

Long

ID of the ad group that contains the criterion with which this bid landscape is associated.

StartDate

String

First day on which this landscape is based. Typically, it could be up to a week ago.

EndDate

String

Last day on which this landscape is based.

CriterionId

Long

ID of the criterion associated with this landscape.

Bid

Long

The bid amount used to estimate this landscape point's data.

Clicks

Long

Estimated number of clicks at this bid.

Cost

Long

Estimated cost at this bid.

Impressions

Long

Estimated number of impressions at this bid.

PromotedImpressions

Long

Estimated number of promoted impressions.

BiddableConversions

Double

Estimated number of biddable conversions.

BiddableConversionsValue

Double

Estimated biddable conversions value.

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