UrlPerformance
The URL Performance report includes all statistics aggregated at the URL and criterion level.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the UrlPerformance report. |
AccountDescriptiveName | String | Attribute | Account | Account for the UrlPerformance report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the UrlPerformance report. |
AdGroupCriterionStatus | String | Attribute | Keyword Per Placement State | Keyword Per Placement State for the UrlPerformance report. The allowed values are ENABLED, REMOVED, PAUSED. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the UrlPerformance report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the UrlPerformance report. |
AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the UrlPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the UrlPerformance report. |
CampaignName | String | Attribute | Campaign | Campaign for the UrlPerformance report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the UrlPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CriteriaParameters | String | Attribute | Keyword Per Placement | Keyword Per Placement for the UrlPerformance report. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the UrlPerformance report. |
DisplayName | String | Attribute | Criteria Display Name | Criteria Display Name for the UrlPerformance report. |
Domain | String | Attribute | Domain | Domain for the UrlPerformance report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the UrlPerformance report. |
IsBidOnPath | String | Attribute | Added | Added for the UrlPerformance report. |
IsPathExcluded | String | Attribute | Excluded | Excluded for the UrlPerformance report. |
Url | String | Attribute | URL | URL for the UrlPerformance report. |
AdFormat | String | Segment | Ad Type | Ad Type for the UrlPerformance report. The allowed values are UNKNOWN, TEXT, IMAGE, DYNAMIC_IMAGE, FLASH, VIDEO, HTML, AUDIO, COMPOSITE, PRINT. |
AdNetworkType1 | String | Segment | Network | Network for the UrlPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the UrlPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the UrlPerformance report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the UrlPerformance report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the UrlPerformance report. |
Date | Date | Segment | Day | Day for the UrlPerformance report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the UrlPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
Device | String | Segment | Device | Device for the UrlPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the UrlPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
IsAutoOptimized | String | Segment | Targeting Mode | Targeting Mode for the UrlPerformance report. The allowed values are TRUE, FALSE. |
Month | String | Segment | Month | Month for the UrlPerformance report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the UrlPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the UrlPerformance report. |
Week | String | Segment | Week | Week for the UrlPerformance report. |
Year | Integer | Segment | Year | Year for the UrlPerformance report. |
ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the UrlPerformance report. |
ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the UrlPerformance report. |
ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the UrlPerformance report. |
ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the UrlPerformance report. |
ActiveViewMeasurableCost | Decimal | Metric | Active View Measurable Cost | Active View Measurable Cost for the UrlPerformance report. |
ActiveViewMeasurableImpressions | Long |