AdCustomizersFeedItem
The Ad Customizers Feed Item report provides statistics for feed items used in Ad Customizers. Statistics are aggregated at the feed item level, one row per feed item.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountDescriptiveName | String | Attribute | Account | Account for the AdCustomizersFeedItem report. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the AdCustomizersFeedItem report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the AdCustomizersFeedItem report. |
AdId | Long | Attribute | Ad ID | Ad ID for the AdCustomizersFeedItem report. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the AdCustomizersFeedItem report. |
CampaignName | String | Attribute | Campaign | Campaign for the AdCustomizersFeedItem report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the AdCustomizersFeedItem report. |
FeedId | Long | Attribute | Feed ID | Feed ID for the AdCustomizersFeedItem report. |
FeedItemAttributes | String | Attribute | Attribute Values | Attribute Values for the AdCustomizersFeedItem report. |
FeedItemEndTime | Long | Attribute | End Date | End Date for the AdCustomizersFeedItem report. |
FeedItemId | Long | Attribute | Item ID | Item ID for the AdCustomizersFeedItem report. |
FeedItemStartTime | Long | Attribute | Start Date | Start Date for the AdCustomizersFeedItem report. |
FeedItemStatus | String | Attribute | Item State | Item State for the AdCustomizersFeedItem report. The allowed values are ENABLED, REMOVED, UNKNOWN. |
GeoTargetingCriterionId | Long | Attribute | Target Location | Target Location for the AdCustomizersFeedItem report. |
KeywordTargetingId | Long | Attribute | Keyword ID | Keyword ID for the AdCustomizersFeedItem report. |
KeywordTargetingMatchType | String | Attribute | Target Keyword Match Type | Target Keyword Match Type for the AdCustomizersFeedItem report. |
KeywordTargetingText | String | Attribute | Target Keyword Text | Target Keyword Text for the AdCustomizersFeedItem report. |
TargetingAdGroupId | Long | Attribute | Target Ad Group ID | Target Ad Group ID for the AdCustomizersFeedItem report. |
TargetingCampaignId | Long | Attribute | Target Campaign ID | Target Campaign ID for the AdCustomizersFeedItem report. |
AdNetworkType1 | String | Segment | Network | Network for the AdCustomizersFeedItem report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the AdCustomizersFeedItem report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the AdCustomizersFeedItem report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the AdCustomizersFeedItem report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the AdCustomizersFeedItem report. |
Date | Date | Segment | Day | Day for the AdCustomizersFeedItem report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the AdCustomizersFeedItem report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
Device | String | Segment | Device | Device for the AdCustomizersFeedItem report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the AdCustomizersFeedItem report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
Month | String | Segment | Month | Month for the AdCustomizersFeedItem report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the AdCustomizersFeedItem report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the AdCustomizersFeedItem report. |
Slot | String | Segment | Top Vs Other | Top Vs Other for the AdCustomizersFeedItem report. The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN. |
Week | String | Segment | Week | Week for the AdCustomizersFeedItem report. |
Year | Integer | Segment | Year | Year for the AdCustomizersFeedItem report. |
AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the AdCustomizersFeedItem report. |
AllConversions | Double | Metric | All Conv | All Conv for the AdCustomizersFeedItem report. |
AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the AdCustomizersFeedItem report. |
AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the AdCustomizersFeedItem report. |
AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the AdCustomizersFeedItem report. |
AverageCpe | Double | Metric | Avg CPE | Avg CPE for the AdCustomizersFeedItem report. |
AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the AdCustomizersFeedItem report. |
AverageCpv | Double | Metric | Avg CPV | Avg CPV for the AdCustomizersFeedItem report. |
AveragePosition | Double | Metric | Avg Position | Avg Position for the AdCustomizersFeedItem report. |
Clicks | Long | Metric | Clicks | Clicks for the AdCustomizersFeedItem report. |
ConversionRate | Double | Metric | Conv Rate | Conv Rate for the AdCustomizersFeedItem report. |
Conversions | Double | Metric | Conversions | Conversions for the AdCustomizersFeedItem report. |
ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the AdCustomizersFeedItem report. |
Cost | Decimal | Metric | Cost | Cost for the AdCustomizersFeedItem report. |
CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the AdCustomizersFeedItem report. |
CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the AdCustomizersFeedItem report. |
CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the AdCustomizersFeedItem report. |
Ctr | Double | Metric | CTR | CTR for the AdCustomizersFeedItem report. |
EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the AdCustomizersFeedItem report. |
Engagements | Long | Metric | Engagements | Engagements for the AdCustomizersFeedItem report. |
Impressions | Long | Metric | Impressions | Impressions for the AdCustomizersFeedItem report. |
InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the AdCustomizersFeedItem report. |
Interactions | Long | Metric | Interactions | Interactions for the AdCustomizersFeedItem report. |
InteractionTypes | String | Metric | Interaction Types | Interaction Types for the AdCustomizersFeedItem report. |
ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the AdCustomizersFeedItem report. |
ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the AdCustomizersFeedItem report. |
VideoViewRate | Double | Metric | View Rate | View Rate for the AdCustomizersFeedItem report. |
VideoViews | Long | Metric | Views | Views for the AdCustomizersFeedItem report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
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