Asset

Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it.

Table Specific Information

Select

Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.

Columns

Name	Type	Behavior	Description
AssetBookOnGoogleAsset	String	Attribute	BookOnGoogleAsset column for table Asset
AssetCalloutAssetAdScheduleTargets	String	Attribute	CalloutAssetAdScheduleTargets column for table Asset
AssetCalloutAssetCalloutText	String	Attribute	CalloutAssetCalloutText column for table Asset
AssetCalloutAssetEndDate	Date	Attribute	CalloutAssetEndDate column for table Asset
AssetCalloutAssetStartDate	Date	Attribute	CalloutAssetStartDate column for table Asset
AssetFinalMobileUrls	String	Attribute	FinalMobileUrls column for table Asset
AssetFinalUrlSuffix	String	Attribute	FinalUrlSuffix column for table Asset
AssetFinalUrls	String	Attribute	FinalUrls column for table Asset
AssetId	Long	Attribute	Id column for table Asset
AssetImageAssetFileSize	Long	Attribute	ImageAssetFileSize column for table Asset
AssetImageAssetFullSizeHeightPixels	Long	Attribute	ImageAssetFullSizeHeightPixels column for table Asset
AssetImageAssetFullSizeUrl	String	Attribute	ImageAssetFullSizeUrl column for table Asset
AssetImageAssetFullSizeWidthPixels	Long	Attribute	ImageAssetFullSizeWidthPixels column for table Asset
AssetImageAssetMimeType	String	Attribute	ImageAssetMimeType column for table Asset
AssetLeadFormAssetBackgroundImageAsset	String	Attribute	LeadFormAssetBackgroundImageAsset column for table Asset
AssetLeadFormAssetBusinessName	String	Attribute	LeadFormAssetBusinessName column for table Asset
AssetLeadFormAssetCallToActionDescription	String	Attribute	LeadFormAssetCallToActionDescription column for table Asset
AssetLeadFormAssetCallToActionType	String	Attribute	LeadFormAssetCallToActionType column for table Asset
AssetLeadFormAssetCustomDisclosure	String	Attribute	LeadFormAssetCustomDisclosure column for table Asset
AssetLeadFormAssetDeliveryMethods	String	Attribute	LeadFormAssetDeliveryMethods column for table Asset
AssetLeadFormAssetDescription	String	Attribute	LeadFormAssetDescription column for table Asset
AssetLeadFormAssetDesiredIntent	String	Attribute	LeadFormAssetDesiredIntent column for table Asset
AssetLeadFormAssetFields	String	Attribute	LeadFormAssetFields column for table Asset
AssetLeadFormAssetHeadline	String	Attribute	LeadFormAssetHeadline column for table Asset
AssetLeadFormAssetPostSubmitCallToActionType	String	Attribute	LeadFormAssetPostSubmitCallToActionType column for table Asset
AssetLeadFormAssetPostSubmitDescription	String	Attribute	LeadFormAssetPostSubmitDescription column for table Asset
AssetLeadFormAssetPostSubmitHeadline	String	Attribute	LeadFormAssetPostSubmitHeadline column for table Asset
AssetLeadFormAssetPrivacyPolicyUrl	String	Attribute	LeadFormAssetPrivacyPolicyUrl column for table Asset
AssetName	String	Attribute	Name column for table Asset
AssetPolicySummaryApprovalStatus	String	Attribute	PolicySummaryApprovalStatus column for table Asset
AssetPolicySummaryPolicyTopicEntries	String	Attribute	PolicySummaryPolicyTopicEntries column for table Asset
AssetPolicySummaryReviewStatus	String	Attribute	PolicySummaryReviewStatus column for table Asset
AssetPromotionAssetAdScheduleTargets	String	Attribute	PromotionAssetAdScheduleTargets column for table Asset
AssetPromotionAssetDiscountModifier	String	Attribute	PromotionAssetDiscountModifier column for table Asset
AssetPromotionAssetEndDate	Date	Attribute	PromotionAssetEndDate column for table Asset
AssetPromotionAssetLanguageCode	String	Attribute	PromotionAssetLanguageCode column for table Asset
AssetPromotionAssetMoneyAmountOffAmountMicros	Long	Attribute	PromotionAssetMoneyAmountOffAmountMicros column for table Asset
AssetPromotionAssetMoneyAmountOffCurrencyCode	String	Attribute	PromotionAssetMoneyAmountOffCurrencyCode column for table Asset
AssetPromotionAssetOccasion	String	Attribute	PromotionAssetOccasion column for table Asset
AssetPromotionAssetOrdersOverAmountAmountMicros	Long	Attribute	PromotionAssetOrdersOverAmountAmountMicros column for table Asset
AssetPromotionAssetOrdersOverAmountCurrencyCode	String	Attribute	PromotionAssetOrdersOverAmountCurrencyCode column for table Asset
AssetPromotionAssetPercentOff	Long	Attribute	PromotionAssetPercentOff column for table Asset
AssetPromotionAssetPromotionCode	String	Attribute	PromotionAssetPromotionCode column for table Asset
AssetPromotionAssetPromotionTarget	String	Attribute	PromotionAssetPromotionTarget column for table Asset
AssetPromotionAssetRedemptionEndDate	Date	Attribute	PromotionAssetRedemptionEndDate column for table Asset
AssetPromotionAssetRedemptionStartDate	Date	Attribute	PromotionAssetRedemptionStartDate column for table Asset
AssetPromotionAssetStartDate	Date	Attribute	PromotionAssetStartDate column for table Asset
AssetResourceName	String	Attribute	ResourceName column for table Asset
AssetSitelinkAssetAdScheduleTargets	String	Attribute	SitelinkAssetAdScheduleTargets column for table Asset
AssetSitelinkAssetDescription1	String	Attribute	SitelinkAssetDescription1 column for table Asset
AssetSitelinkAssetDescription2	String	Attribute	SitelinkAssetDescription2 column for table Asset
AssetSitelinkAssetEndDate	Date	Attribute	SitelinkAssetEndDate column for table Asset
AssetSitelinkAssetLinkText	String	Attribute	SitelinkAssetLinkText column for table Asset
AssetSitelinkAssetStartDate	Date	Attribute	SitelinkAssetStartDate column for table Asset
AssetStructuredSnippetAssetHeader	String	Attribute	StructuredSnippetAssetHeader column for table Asset
AssetStructuredSnippetAssetValues	String	Attribute	StructuredSnippetAssetValues column for table Asset
AssetTextAssetText	String	Attribute	TextAssetText column for table Asset
AssetTrackingUrlTemplate	String	Attribute	TrackingUrlTemplate column for table Asset
AssetType	String	Attribute	Type column for table Asset
AssetUrlCustomParameters	String	Attribute	UrlCustomParameters column for table Asset
AssetYoutubeVideoAssetYoutubeVideoId	String	Attribute	YoutubeVideoAssetYoutubeVideoId column for table Asset
AssetYoutubeVideoAssetYoutubeVideoTitle	String	Attribute	YoutubeVideoAssetYoutubeVideoTitle column for table Asset
CustomerId	Long	Attribute	ClientCustomerId column for table Asset
ConversionAction	String	Segment	ConversionAction column for table Segments
ConversionActionCategory	String	Segment	ConversionActionCategory column for table Segments
ConversionActionName	String	Segment	ConversionActionName column for table Segments
ConversionAdjustment	Bool	Segment	ConversionAdjustment column for table Segments
ConversionLagBucket	String	Segment	ConversionLagBucket column for table Segments
ConversionOrAdjustmentLagBucket	String	Segment	ConversionOrAdjustmentLagBucket column for table Segments
ExternalConversionSource	String	Segment	ExternalConversionSource column for table Segments

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
ManagerId	Long	Id of the manager account on behalf of which you are requesting customer data.