BiddingStrategy

A bidding strategy.

Table Specific Information

Select

Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.

Columns

Name	Type	Behavior	Description
BiddingStrategyCampaignCount	Long	Attribute	CampaignCount column for table BiddingStrategy
BiddingStrategyCurrencyCode	String	Attribute	CurrencyCode column for table BiddingStrategy
BiddingStrategyEffectiveCurrencyCode	String	Attribute	EffectiveCurrencyCode column for table BiddingStrategy
BiddingStrategyEnhancedCpc	String	Attribute	EnhancedCpc column for table BiddingStrategy
BiddingStrategyId	Long	Attribute	Id column for table BiddingStrategy
BiddingStrategyMaximizeConversionValueTargetRoas	Double	Attribute	MaximizeConversionValueTargetRoas column for table BiddingStrategy
BiddingStrategyMaximizeConversionsTargetCpa	Long	Attribute	MaximizeConversionsTargetCpa column for table BiddingStrategy
BiddingStrategyName	String	Attribute	Name column for table BiddingStrategy
BiddingStrategyNonRemovedCampaignCount	Long	Attribute	NonRemovedCampaignCount column for table BiddingStrategy
BiddingStrategyResourceName	String	Attribute	ResourceName column for table BiddingStrategy
BiddingStrategyStatus	String	Attribute	Status column for table BiddingStrategy
BiddingStrategyTargetCpaCpcBidCeilingMicros	Long	Attribute	TargetCpaCpcBidCeilingMicros column for table BiddingStrategy
BiddingStrategyTargetCpaCpcBidFloorMicros	Long	Attribute	TargetCpaCpcBidFloorMicros column for table BiddingStrategy
BiddingStrategyTargetCpaTargetCpaMicros	Long	Attribute	TargetCpaTargetCpaMicros column for table BiddingStrategy
BiddingStrategyTargetImpressionShareCpcBidCeilingMicros	Long	Attribute	TargetImpressionShareCpcBidCeilingMicros column for table BiddingStrategy
BiddingStrategyTargetImpressionShareLocation	String	Attribute	TargetImpressionShareLocation column for table BiddingStrategy
BiddingStrategyTargetImpressionShareLocationFractionMicros	Long	Attribute	TargetImpressionShareLocationFractionMicros column for table BiddingStrategy
BiddingStrategyTargetRoasCpcBidCeilingMicros	Long	Attribute	TargetRoasCpcBidCeilingMicros column for table BiddingStrategy
BiddingStrategyTargetRoasCpcBidFloorMicros	Long	Attribute	TargetRoasCpcBidFloorMicros column for table BiddingStrategy
BiddingStrategyTargetRoasTargetRoas	Double	Attribute	TargetRoasTargetRoas column for table BiddingStrategy
BiddingStrategyTargetSpendCpcBidCeilingMicros	Long	Attribute	TargetSpendCpcBidCeilingMicros column for table BiddingStrategy
BiddingStrategyTargetSpendTargetSpendMicros	Long	Attribute	TargetSpendTargetSpendMicros column for table BiddingStrategy
BiddingStrategyType	String	Attribute	Type column for table BiddingStrategy
CustomerId	Long	Attribute	ClientCustomerId column for table BiddingStrategy
AllConversions	Double	Metric	AllConversions column for table Metrics
AllConversionsFromInteractionsRate	Double	Metric	AllConversionsFromInteractionsRate column for table Metrics
AllConversionsValue	Double	Metric	AllConversionsValue column for table Metrics
AverageCpc	Double	Metric	AverageCpc column for table Metrics
AverageCpm	Double	Metric	AverageCpm column for table Metrics
Clicks	Long	Metric	Clicks column for table Metrics
Conversions	Double	Metric	Conversions column for table Metrics
ConversionsFromInteractionsRate	Double	Metric	ConversionsFromInteractionsRate column for table Metrics
ConversionsValue	Double	Metric	ConversionsValue column for table Metrics
CostMicros	Long	Metric	CostMicros column for table Metrics
CostPerAllConversions	Double	Metric	CostPerAllConversions column for table Metrics
CostPerConversion	Double	Metric	CostPerConversion column for table Metrics
CrossDeviceConversions	Double	Metric	CrossDeviceConversions column for table Metrics
Ctr	Double	Metric	Ctr column for table Metrics
Impressions	Long	Metric	Impressions column for table Metrics
ValuePerAllConversions	Double	Metric	ValuePerAllConversions column for table Metrics
ValuePerConversion	Double	Metric	ValuePerConversion column for table Metrics
ViewThroughConversions	Long	Metric	ViewThroughConversions column for table Metrics
ConversionAction	String	Segment	ConversionAction column for table Segments
ConversionActionCategory	String	Segment	ConversionActionCategory column for table Segments
ConversionActionName	String	Segment	ConversionActionName column for table Segments
Date	Date	Segment	Date column for table Segments
DayOfWeek	String	Segment	DayOfWeek column for table Segments
Device	String	Segment	Device column for table Segments
ExternalConversionSource	String	Segment	ExternalConversionSource column for table Segments
Hour	Int	Segment	Hour column for table Segments
Month	Date	Segment	Month column for table Segments
MonthOfYear	String	Segment	MonthOfYear column for table Segments
Quarter	Date	Segment	Quarter column for table Segments
Week	Date	Segment	Week column for table Segments
Year	Int	Segment	Year column for table Segments

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
ManagerId	Long	Id of the manager account on behalf of which you are requesting customer data.