DSAAutoTargetPerformanceReport
Columns
Name
Type
Select requirement
Metric
Aggregate
Description
Summary
String
true
The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Daily
Date
true
Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly
Date
true
Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly
Date
true
Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly
Integer
true
Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay
Integer
true
Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek
Integer
true
Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName
String
The account name.
AccountNumber
String
The Bing Ads assigned number of an account.
AccountId
Long
The Bing Ads assigned identifier of an account.
CampaignName
String
The campaign name.
CampaignId
Long
The Bing Ads assigned identifier of a campaign.
CampaignStatus
String
The campaign status.
DynamicAdTarget
String
true
The dynamic ad target or webpage condition that Bing matched to your website. For example the condition could be returned in the report as URL contains xyz.
DynamicAdTargetStatus
String
The current status of the dynamic ad target.
DynamicAdTargetId
Long
The Bing Ads assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.
AdGroupId
Long
The Bing Ads assigned identifier of an account.
AdDistribution
String
The ad distribution attribute of an ad group.
AccountStatus
String
The account status.
DeviceType
String
The device name attribute of a device OS target bid. The type of device which showed ads.
DeviceOS
String
The operating system of the device reported in the DeviceType column.
Network
String
The current network setting of an ad group.
TopVsOther
String
The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
AdGroupName
String
The ad group name.
AdGroupStatus
String
The ad group status.
Language
String
The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
BidStrategyType
String
The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
TrackingTemplate
String
The current tracking template of the ad.
CustomParameters
String
The current custom parameters of the ad.
WebsiteCoverage
String
A score from 0.0 to 1.0 that indicates the percentage of pages in the requested language that belong to a particular domain out of all the pages that Bing has indexed for the same language your website's domain.
Goal
String
The goal name.
GoalType
String
The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions
Integer
true
The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks
Integer
true
Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
Ctr
Double
true
The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc
Double
true
The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend
Double
true
The cost per click (CPC) summed for each click.
AveragePosition
Double
true
The average position of the ad on a webpage.
Conversions
Integer
true
The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
ConversionRate
Double
true
The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).
CostPerConversion
Double
true
The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
RevenuePerConversion
Double
true
The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
Assists
Integer
true
The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue
Double
true
The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend
Double
true
The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
CostPerAssist
Double
true
The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerAssist
Double