GeographicPerformanceReport
Columns
Name
Type
Select requirement
Metric
Aggregate
Description
Summary
String
true
The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Daily
Date
true
Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly
Date
true
Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly
Date
true
Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly
Integer
true
Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay
Integer
true
Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek
Integer
true
Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName
String
true
The account name.
AccountNumber
String
The Bing Ads assigned number of an account.
AccountId
Long
The Bing Ads assigned identifier of an account.
AdGroupId
Long
The Bing Ads assigned identifier of an ad group.
CampaignId
Long
The Bing Ads assigned identifier of a campaign.
AdGroupName
String
The ad group name.
CampaignName
String
The campaign name.
Language
String
The ad group language.
AccountStatus
String
The account status.
CampaignStatus
String
The campaign status.
AdGroupStatus
String
The ad group status.
Country
String
The country where the user was physically located when they clicked the ad.
State
String
The state where the user was physically located when they clicked the ad.
MetroArea
String
The metro area where the user was physically located when they clicked the ad.
City
String
The city where the user was physically located when they clicked the ad.
CurrencyCode
String
The account currency type.
AdDistribution
String
The ad distribution attribute of an ad group.
ProximityTargetLocation
String
The radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad.
Radius
String
The radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad.
BidMatchType
String
The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies.
DeliveredMatchType
String
The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies.
Network
String
The current network setting of an ad group.
TopVsOther
String
The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
DeviceType
String
The device name attribute of a device OS target bid. The type of device which showed ads.
LocationType
String
The location type used to deliver ads. For example to distinguish between people in versus searching for or viewing pages about the corresponding location of interest.
MostSpecificLocation
String
The most specific location used to deliver ads. For example if the city and country are both identified, this column will include the same value as the City column. If postal code information is available, then it will be included in the report instead of city or country.
County
String
The county where the user was physically located when they clicked the ad.
DeviceOS
String
The operating system of the device reported in the DeviceType column.
LocationId
Long
The Bing Ads identifier of the location where the user was physically located when they clicked the ad. For geographical location identifiers, see Geographical Location Codes.
PostalCode
String
The postal code where the user was physically located when they clicked the ad.
Goal
String
The goal name.
GoalType
String
The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions
Integer
true
The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks
Integer
true
Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
Ctr
Double
true
The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc
Double
true
The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend
Double
true
The cost per click (CPC) summed for each click.
AveragePosition
Double
true
The average position of the ad on a webpage.
Assists
Integer
true
The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Conversions
Integer