GeographicPerformanceReport

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Summary

String

true

The report data will be aggregated by the entire specified report time. The report will not include a time period column.

Daily

Date

true

Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.

Weekly

Date

true

Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.

Monthly

Date

true

Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.

Yearly

Integer

true

Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.

HourOfDay

Integer

true

Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days

DayOfWeek

Integer

true

Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.

AccountName

String

true

The account name.

AccountNumber

String

The Bing Ads assigned number of an account.

AccountId

Long

The Bing Ads assigned identifier of an account.

AdGroupId

Long

The Bing Ads assigned identifier of an ad group.

CampaignId

Long

The Bing Ads assigned identifier of a campaign.

AdGroupName

String

The ad group name.

CampaignName

String

The campaign name.

Language

String

The ad group language.

AccountStatus

String

The account status.

CampaignStatus

String

The campaign status.

AdGroupStatus

String

The ad group status.

Country

String

The country where the user was physically located when they clicked the ad.

State

String

The state where the user was physically located when they clicked the ad.

MetroArea

String

The metro area where the user was physically located when they clicked the ad.

City

String

The city where the user was physically located when they clicked the ad.

CurrencyCode

String

The account currency type.

AdDistribution

String

The ad distribution attribute of an ad group.

ProximityTargetLocation

String

The radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad.

Radius

String

The radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad.

BidMatchType

String

The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies.

DeliveredMatchType

String

The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies.

Network

String

The current network setting of an ad group.

TopVsOther

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

DeviceType

String

The device name attribute of a device OS target bid. The type of device which showed ads.

LocationType

String

The location type used to deliver ads. For example to distinguish between people in versus searching for or viewing pages about the corresponding location of interest.

MostSpecificLocation

String

The most specific location used to deliver ads. For example if the city and country are both identified, this column will include the same value as the City column. If postal code information is available, then it will be included in the report instead of city or country.

County

String

The county where the user was physically located when they clicked the ad.

DeviceOS

String

The operating system of the device reported in the DeviceType column.

LocationId

Long

The Bing Ads identifier of the location where the user was physically located when they clicked the ad. For geographical location identifiers, see Geographical Location Codes.

PostalCode

String

The postal code where the user was physically located when they clicked the ad.

Goal

String

The goal name.

GoalType

String

The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.

Impressions

Integer

true

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

Clicks

Integer

true

Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

Ctr

Double

true

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

AverageCpc

Double

true

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

Spend

Double

true

The cost per click (CPC) summed for each click.

AveragePosition

Double

true

The average position of the ad on a webpage.

Assists

Integer

true

The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.

Conversions

Integer

true

The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success

ConversionRate

Double

true

The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

CostPerConversion

Double

true

The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

Revenue

Double

true

The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

ReturnOnAdSpend

Double

true

The return on ad spend (ROAS).

CostPerAssist

Double

true

The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).

RevenuePerConversion

Double

true

The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).

RevenuePerAssist

Double

true

The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).

Pseudo-Columns