KeywordView

A keyword view.

Table Specific Information

Select

Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.

Columns

Name	Type	Behavior	Description
KeywordViewResourceName	String	Attribute	ResourceName column for table KeywordView
CustomerId	Long	Attribute	ClientCustomerId column for table KeywordView
AbsoluteTopImpressionPercentage	Double	Metric	AbsoluteTopImpressionPercentage column for table Metrics
ActiveViewCpm	Double	Metric	ActiveViewCpm column for table Metrics
ActiveViewCtr	Double	Metric	ActiveViewCtr column for table Metrics
ActiveViewImpressions	Long	Metric	ActiveViewImpressions column for table Metrics
ActiveViewMeasurability	Double	Metric	ActiveViewMeasurability column for table Metrics
ActiveViewMeasurableCostMicros	Long	Metric	ActiveViewMeasurableCostMicros column for table Metrics
ActiveViewMeasurableImpressions	Long	Metric	ActiveViewMeasurableImpressions column for table Metrics
ActiveViewViewability	Double	Metric	ActiveViewViewability column for table Metrics
AllConversions	Double	Metric	AllConversions column for table Metrics
AllConversionsByConversionDate	Double	Metric	AllConversionsByConversionDate column for table Metrics
AllConversionsFromInteractionsRate	Double	Metric	AllConversionsFromInteractionsRate column for table Metrics
AllConversionsFromInteractionsValuePerInteraction	Double	Metric	AllConversionsFromInteractionsValuePerInteraction column for table Metrics
AllConversionsValue	Double	Metric	AllConversionsValue column for table Metrics
AllConversionsValueByConversionDate	Double	Metric	AllConversionsValueByConversionDate column for table Metrics
AllConversionsValuePerCost	Double	Metric	AllConversionsValuePerCost column for table Metrics
AverageCost	Double	Metric	AverageCost column for table Metrics
AverageCpc	Double	Metric	AverageCpc column for table Metrics
AverageCpe	Double	Metric	AverageCpe column for table Metrics
AverageCpm	Double	Metric	AverageCpm column for table Metrics
AverageCpv	Double	Metric	AverageCpv column for table Metrics
AveragePageViews	Double	Metric	AveragePageViews column for table Metrics
AverageTimeOnSite	Double	Metric	AverageTimeOnSite column for table Metrics
BounceRate	Double	Metric	BounceRate column for table Metrics
Clicks	Long	Metric	Clicks column for table Metrics
Conversions	Double	Metric	Conversions column for table Metrics
ConversionsByConversionDate	Double	Metric	ConversionsByConversionDate column for table Metrics
ConversionsFromInteractionsRate	Double	Metric	ConversionsFromInteractionsRate column for table Metrics
ConversionsValue	Double	Metric	ConversionsValue column for table Metrics
ConversionsValueByConversionDate	Double	Metric	ConversionsValueByConversionDate column for table Metrics
ConversionsValuePerCost	Double	Metric	ConversionsValuePerCost column for table Metrics
CostMicros	Long	Metric	CostMicros column for table Metrics
CostPerAllConversions	Double	Metric	CostPerAllConversions column for table Metrics
CostPerConversion	Double	Metric	CostPerConversion column for table Metrics
CostPerCurrentModelAttributedConversion	Double	Metric	CostPerCurrentModelAttributedConversion column for table Metrics
CrossDeviceConversions	Double	Metric	CrossDeviceConversions column for table Metrics
Ctr	Double	Metric	Ctr column for table Metrics
CurrentModelAttributedConversions	Double	Metric	CurrentModelAttributedConversions column for table Metrics
CurrentModelAttributedConversionsValue	Double	Metric	CurrentModelAttributedConversionsValue column for table Metrics
EngagementRate	Double	Metric	EngagementRate column for table Metrics
Engagements	Long	Metric	Engagements column for table Metrics
GmailForwards	Long	Metric	GmailForwards column for table Metrics
GmailSaves	Long	Metric	GmailSaves column for table Metrics
GmailSecondaryClicks	Long	Metric	GmailSecondaryClicks column for table Metrics
HistoricalCreativeQualityScore	String	Metric	HistoricalCreativeQualityScore column for table Metrics
HistoricalLandingPageQualityScore	String	Metric	HistoricalLandingPageQualityScore column for table Metrics
HistoricalQualityScore	Long	Metric	HistoricalQualityScore column for table Metrics
HistoricalSearchPredictedCtr	String	Metric	HistoricalSearchPredictedCtr column for table Metrics
Impressions	Long	Metric	Impressions column for table Metrics
InteractionEventTypes	String	Metric	InteractionEventTypes column for table Metrics
InteractionRate	Double	Metric	InteractionRate column for table Metrics
Interactions	Long	Metric	Interactions column for table Metrics
PercentNewVisitors	Double	Metric	PercentNewVisitors column for table Metrics
SearchAbsoluteTopImpressionShare	Double	Metric	SearchAbsoluteTopImpressionShare column for table Metrics
SearchBudgetLostAbsoluteTopImpressionShare	Double	Metric	SearchBudgetLostAbsoluteTopImpressionShare column for table Metrics
SearchBudgetLostTopImpressionShare	Double	Metric	SearchBudgetLostTopImpressionShare column for table Metrics
SearchClickShare	Double	Metric	SearchClickShare column for table Metrics
SearchExactMatchImpressionShare	Double	Metric	SearchExactMatchImpressionShare column for table Metrics
SearchImpressionShare	Double	Metric	SearchImpressionShare column for table Metrics
SearchRankLostAbsoluteTopImpressionShare	Double	Metric	SearchRankLostAbsoluteTopImpressionShare column for table Metrics
SearchRankLostImpressionShare	Double	Metric	SearchRankLostImpressionShare column for table Metrics
SearchRankLostTopImpressionShare	Double	Metric	SearchRankLostTopImpressionShare column for table Metrics
SearchTopImpressionShare	Double	Metric	SearchTopImpressionShare column for table Metrics
TopImpressionPercentage	Double	Metric	TopImpressionPercentage column for table Metrics
ValuePerAllConversions	Double	Metric	ValuePerAllConversions column for table Metrics
ValuePerAllConversionsByConversionDate	Double	Metric	ValuePerAllConversionsByConversionDate column for table Metrics
ValuePerConversion	Double	Metric	ValuePerConversion column for table Metrics
ValuePerConversionsByConversionDate	Double	Metric	ValuePerConversionsByConversionDate column for table Metrics
ValuePerCurrentModelAttributedConversion	Double	Metric	ValuePerCurrentModelAttributedConversion column for table Metrics
VideoQuartileP100Rate	Double	Metric	VideoQuartileP100Rate column for table Metrics
VideoQuartileP25Rate	Double	Metric	VideoQuartileP25Rate column for table Metrics
VideoQuartileP50Rate	Double	Metric	VideoQuartileP50Rate column for table Metrics
VideoQuartileP75Rate	Double	Metric	VideoQuartileP75Rate column for table Metrics
VideoViewRate	Double	Metric	VideoViewRate column for table Metrics
VideoViews	Long	Metric	VideoViews column for table Metrics
ViewThroughConversions	Long	Metric	ViewThroughConversions column for table Metrics
AdNetworkType	String	Segment	AdNetworkType column for table Segments
ClickType	String	Segment	ClickType column for table Segments
ConversionAction	String	Segment	ConversionAction column for table Segments
ConversionActionCategory	String	Segment	ConversionActionCategory column for table Segments
ConversionActionName	String	Segment	ConversionActionName column for table Segments
ConversionAdjustment	Bool	Segment	ConversionAdjustment column for table Segments
ConversionLagBucket	String	Segment	ConversionLagBucket column for table Segments
ConversionOrAdjustmentLagBucket	String	Segment	ConversionOrAdjustmentLagBucket column for table Segments
Date	Date	Segment	Date column for table Segments
DayOfWeek	String	Segment	DayOfWeek column for table Segments
Device	String	Segment	Device column for table Segments
ExternalConversionSource	String	Segment	ExternalConversionSource column for table Segments
Month	Date	Segment	Month column for table Segments
MonthOfYear	String	Segment	MonthOfYear column for table Segments
Quarter	Date	Segment	Quarter column for table Segments
Slot	String	Segment	Slot column for table Segments
Week	Date	Segment	Week column for table Segments
Year	Int	Segment	Year column for table Segments

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
ManagerId	Long	Id of the manager account on behalf of which you are requesting customer data.