CampaignPerformanceReport

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Summary

String

true

The report data will be aggregated by the entire specified report time. The report will not include a time period column.

Hourly

String

true

Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.

Daily

Date

true

Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.

Weekly

Date

true

Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.

Monthly

Date

true

Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.

Yearly

Integer

true

Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.

HourOfDay

Integer

true

Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days

DayOfWeek

Integer

true

Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.

AccountName

String

true

The account name.

AccountNumber

String

The Bing Ads assigned number of an account.

AccountId

Long

The Bing Ads assigned identifier of an account.

AccountStatus

String

The account status.

CampaignName

String

The campaign name.

CampaignId

Long

The Bing Ads assigned identifier of a campaign.

CampaignLabels

String

The labels applied to the campaign.

CampaignStatus

String

The campaign status.

CustomerId

String

The Bing Ads assigned identifier of a customer.

CustomerName

String

The customer name.

CurrencyCode

String

The account currency type.

AdDistribution

String

The ad distribution attribute of an ad group.

Network

String

The current network setting of an ad group.

TopVsOther

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

BidMatchType

String

The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.

BudgetName

String

The name of the budget.

BudgetStatus

String

The budget status. The possible values are Active and Deleted.

BudgetAssociationStatus

String

Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. The possible values are Current and Ended.

DeviceType

String

The device name attribute of a device OS target bid. The type of device which showed ads.

DeviceOS

String

The operating system of the device reported in the DeviceType column.

TrackingTemplate

String

The current tracking template for the ad group.

CustomParameters

String

The current set of custom parameters for the campaign.

DeliveredMatchType

String

The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.

Goal

String

The goal name.

GoalType

String

The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.

Impressions

Integer

true

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

AbsoluteTopImpressionSharePercent

Double

true

The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.

Clicks

Integer

true

Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

ClickSharePercent

Double

true

The percentage of clicks that went to your ads.It is the share of the prospective customer's mindshare and buying intent you captured.

Ctr

Double

true

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

AverageCpc

Double

true

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

Spend

Double

true

The cost per click (CPC) summed for each click.

AveragePosition

Double

true

The average position of the ad on a webpage.

Conversions

Integer

true

The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success

ConversionRate

Double

true

The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

CostPerConversion

Double

true

The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

LowQualityClicks

Integer

true

Clicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks.

LowQualityClicksPercent

Double

true

The low-quality clicks as a percentage.

LowQualityImpressions

Integer

true

The number of impressions that result from low-quality keyword searches.

LowQualityImpressionsPercent

Double

true

The low-quality impressions as a percentage.

LowQualityConversions

Integer

true

The number of conversions that originate from low-quality clicks.

LowQualityConversionRate

Double

true

The low-quality conversion rate as a percentage.

ExactMatchImpressionSharePercent

Double

true

The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.

ImpressionSharePercent

Double

true

The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available.

ImpressionLostToBudgetPercent

Double

true

The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available.

ImpressionLostToRankAggPercent

Double

true

The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available.

QualityScore