CampaignPerformanceReport

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Summary	String			true	The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly	String			true	Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily	Date			true	Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly	Date			true	Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly	Date			true	Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly	Integer			true	Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay	Integer			true	Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek	Integer			true	Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName	String	true			The account name.
AccountNumber	String				The Bing Ads assigned number of an account.
AccountId	Long				The Bing Ads assigned identifier of an account.
AccountStatus	String				The account status.
CampaignName	String				The campaign name.
CampaignId	Long				The Bing Ads assigned identifier of a campaign.
CampaignLabels	String				The labels applied to the campaign.
CampaignStatus	String				The campaign status.
CustomerId	String				The Bing Ads assigned identifier of a customer.
CustomerName	String				The customer name.
CurrencyCode	String				The account currency type.
AdDistribution	String				The ad distribution attribute of an ad group.
Network	String				The current network setting of an ad group.
TopVsOther	String				The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
BidMatchType	String				The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.
BudgetName	String				The name of the budget.
BudgetStatus	String				The budget status. The possible values are Active and Deleted.
BudgetAssociationStatus	String				Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. The possible values are Current and Ended.
DeviceType	String				The device name attribute of a device OS target bid. The type of device which showed ads.
DeviceOS	String				The operating system of the device reported in the DeviceType column.
TrackingTemplate	String				The current tracking template for the ad group.
CustomParameters	String				The current set of custom parameters for the campaign.
DeliveredMatchType	String				The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.
Goal	String				The goal name.
GoalType	String				The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions	Integer		true		The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
AbsoluteTopImpressionSharePercent	Double		true		The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
Clicks	Integer		true		Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
ClickSharePercent	Double		true		The percentage of clicks that went to your ads.It is the share of the prospective customer's mindshare and buying intent you captured.
Ctr	Double		true		The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc	Double		true		The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend	Double		true		The cost per click (CPC) summed for each click.
AveragePosition	Double		true		The average position of the ad on a webpage.
Conversions	Integer		true		The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
ConversionRate	Double		true		The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).
CostPerConversion	Double		true		The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
LowQualityClicks	Integer		true		Clicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks.
LowQualityClicksPercent	Double		true		The low-quality clicks as a percentage.
LowQualityImpressions	Integer		true		The number of impressions that result from low-quality keyword searches.
LowQualityImpressionsPercent	Double		true		The low-quality impressions as a percentage.
LowQualityConversions	Integer		true		The number of conversions that originate from low-quality clicks.
LowQualityConversionRate	Double		true		The low-quality conversion rate as a percentage.
ExactMatchImpressionSharePercent	Double		true		The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
ImpressionSharePercent	Double		true		The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available.
ImpressionLostToBudgetPercent	Double		true		The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available.
ImpressionLostToRankAggPercent	Double		true		The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available.
QualityScore	Integer		true		The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtr	Integer		true		How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share, so you can make keyword changes or remove ads altogether.
AdRelevance	Integer		true		How closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers.
LandingPageExperience	Integer		true		An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website.
HistoricalQualityScore	Integer		true		The historic quality score of the keyword. The historic quality score for each row is the value that was calculated for quality score on that date.
HistoricalExpectedCtr	Integer		true		Historical average of expected click-through rate scores going back as far as 18 months from the current date. This score may vary from the score in the ExpectedCtr column, which is the current score and same value for each day in the time period.
HistoricalAdRelevance	Integer		true		Historical average of ad relevance scores back as far as 18 months from the current date.
HistoricalLandingPageExperience	Integer		true		Historical average of landing page experience scores back as far as 18 months from the current date.
PhoneImpressions	Integer		true		The number of times your tracked number was shown on all devices.
PhoneCalls	Integer		true		The number of total calls to the tracked phone number that showed with your ad. The formula for calculating the phone calls is ManualCalls + ClickCalls.
Ptr	Double		true		The phone-through rate (Ptr).
Assists	Integer		true		The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue	Double		true		The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend	Double		true		The return on ad spend (ROAS).
CostPerAssist	Double		true		The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerConversion	Double		true		The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
RevenuePerAssist	Double		true		The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
LowQualityGeneralClicks	Double		true		Clicks that are filtered by general methods, such as blacklists and activity-based detection, and that exhibit a low likelihood of commercial intent. You are not billed for these clicks.
LowQualitySophisticatedClicks	Double		true		Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks. For more information, see Bing Ads click measurement: description of methodology.
AudienceImpressionLostToBudgetPercent	Double		true		The percentage of impression share you lost due to insufficient budget on the Microsoft Audience Network.
AudienceImpressionLostToRankPercent	Double		true		The percentage of impression share you lost due to low rank on the Microsoft Audience Network.
AudienceImpressionSharePercent	Double		true		The estimated percentage of impressions, out of the total available impressions you could have received on the Microsoft Audience Network.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
DatePreset	String	The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek. The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate	String	The end date of the custom date range. The end date cannot be later than today's date.
StartDate	String	The start date of the custom date range. The start date must be earlier than or the same as the end date.