ProductDimensionPerformanceReport
Columns
Name
Type
Select requirement
Metric
Aggregate
Description
Summary
String
true
The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly
String
true
Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily
Date
true
Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly
Date
true
Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly
Date
true
Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly
Integer
true
Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay
Integer
true
Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek
Integer
true
Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName
String
The account name.
AccountNumber
String
The Bing Ads assigned number of an account.
AdGroupName
String
The ad group name.
AdGroupId
String
The Bing Ads assigned identifier of an ad group.
AdId
String
The Bing Ads assigned identifier of an ad.
CampaignName
String
The campaign name.
CurrencyCode
String
The account currency type.
DeviceType
String
The device name attribute of a device OS target bid. The type of device which showed ads.
Language
String
The ad group language.
MerchantProductId
String
true
The report will include a column that contains the unique identifier provided by a merchant for each product offer.
Title
String
The product item name. For example the title of a book, DVD, or game.
Condition
String
The condition of a product item.
Brand
String
The product item's manufacturer, brand, or publisher.
CustomLabel0
String
The value of the Custom_label_0 field in your Bing Merchant Center catalog.
CustomLabel1
String
The value of the Custom_label_1 field in your Bing Merchant Center catalog.
CustomLabel2
String
The value of the Custom_label_2 field in your Bing Merchant Center catalog.
CustomLabel3
String
The value of the Custom_label_3 field in your Bing Merchant Center catalog.
CustomLabel4
String
The value of the Custom_label_4 field in your Bing Merchant Center catalog.
ProductType1
String
The first level value of the Product_type field in your Bing Merchant Center catalog.
ProductType2
String
The second level value of the Product_type field in your Bing Merchant Center catalog.
ProductType3
String
The third level value of the Product_type field in your Bing Merchant Center catalog.
ProductType4
String
The fourth level value of the Product_type field in your Bing Merchant Center catalog.
ProductType5
String
The fifth level value of the Product_type field in your Bing Merchant Center catalog.
ProductCategory1
String
The first level value of the Product_category field in your Bing Merchant Center catalog.
ProductCategory2
String
The second level value of the Product_category field in your Bing Merchant Center catalog.
ProductCategory3
String
The third level value of the Product_category field in your Bing Merchant Center catalog.
ProductCategory4
String
The fourth level value of the Product_category field in your Bing Merchant Center catalog.
ProductCategory5
String
The fifth level value of the Product_category field in your Bing Merchant Center catalog.
AccountStatus
String
The account status.
AssistedClicks
String
Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
AssistedImpressions
String
The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Bing Network.
CampaignStatus
String
The campaign status.
AdGroupStatus
String
The ad group status.
CampaignId
String
The Bing Ads assigned identifier of a campaign.
Network
String
The current network setting of an ad group.
Price
String
The different price for products in your catalog.
SellerName
String
The report will include a column that contains the merchant or store name that offers the product.
OfferLanguage
String
The report will include a column that contains the language for the product offer.
CountryOfSale
String
The report will include a column that contains the country of sale for the product catalog.
AdStatus
String
The ad status.
TopVsOther
String
The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
AdDistribution
String
The ad distribution attribute of an ad group.
ClickTypeId
Long
The click type ID.
StoreId
Long
The unique identifier for the Bing Merchant Center store.
BidStrategyType
String
The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
ClickType
String
Click type refers to each component of an ad that a customer can click.
LocalStoreCode
String
An alphanumeric identifier defined by the merchant to uniquely identify each local store.
Goal
String
The goal name.
GoalType
String
The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions
Integer
true
The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
AbsoluteTopImpressionSharePercent
Double
true
The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
Clicks
Integer
true
Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
ClickSharePercent
Double
true
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured.
Ctr
Double
true
The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc
Double
true
The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend
Double
true
The cost per click (CPC) summed for each click.
Conversions
Integer
true
The cost per click (CPC) summed for each click.
ConversionRate
Double
true
The cost per click (CPC) summed for each click.
Revenue
Double
true
The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend
Double
true
The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
RevenuePerConversion
Double
true
The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
ImpressionSharePercent
Double
true
The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available.
ImpressionLostToBudgetPercent
Double
true
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available.
ImpressionLostToRankPercent
Double
true
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available.
BenchmarkBid
Double
true
Shows you how much other advertisers are bidding on average on similar products as your current target.
BenchmarkCtr
Double
true
Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.
TotalClicksOnAdElements
Integer
true
The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name
Type
Description
DatePreset
String
The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.
The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate
String
The end date of the custom date range. The end date cannot be later than today's date.
StartDate
String
The start date of the custom date range. The start date must be earlier than or the same as the end date.
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