ProductDimensionPerformanceReport

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Summary

String

true

The report data will be aggregated by the entire specified report time. The report will not include a time period column.

Hourly

String

true

Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.

Daily

Date

true

Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.

Weekly

Date

true

Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.

Monthly

Date

true

Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.

Yearly

Integer

true

Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.

HourOfDay

Integer

true

Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days

DayOfWeek

Integer

true

Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.

AccountName

String

The account name.

AccountNumber

String

The Bing Ads assigned number of an account.

AdGroupName

String

The ad group name.

AdGroupId

String

The Bing Ads assigned identifier of an ad group.

AdId

String

The Bing Ads assigned identifier of an ad.

CampaignName

String

The campaign name.

CurrencyCode

String

The account currency type.

DeviceType

String

The device name attribute of a device OS target bid. The type of device which showed ads.

Language

String

The ad group language.

MerchantProductId

String

true

The report will include a column that contains the unique identifier provided by a merchant for each product offer.

Title

String

The product item name. For example the title of a book, DVD, or game.

Condition

String

The condition of a product item.

Brand

String

The product item's manufacturer, brand, or publisher.

CustomLabel0

String

The value of the Custom_label_0 field in your Bing Merchant Center catalog.

CustomLabel1

String

The value of the Custom_label_1 field in your Bing Merchant Center catalog.

CustomLabel2

String

The value of the Custom_label_2 field in your Bing Merchant Center catalog.

CustomLabel3

String

The value of the Custom_label_3 field in your Bing Merchant Center catalog.

CustomLabel4

String

The value of the Custom_label_4 field in your Bing Merchant Center catalog.

ProductType1

String

The first level value of the Product_type field in your Bing Merchant Center catalog.

ProductType2

String

The second level value of the Product_type field in your Bing Merchant Center catalog.

ProductType3

String

The third level value of the Product_type field in your Bing Merchant Center catalog.

ProductType4

String

The fourth level value of the Product_type field in your Bing Merchant Center catalog.

ProductType5

String

The fifth level value of the Product_type field in your Bing Merchant Center catalog.

ProductCategory1

String

The first level value of the Product_category field in your Bing Merchant Center catalog.

ProductCategory2

String

The second level value of the Product_category field in your Bing Merchant Center catalog.

ProductCategory3

String

The third level value of the Product_category field in your Bing Merchant Center catalog.

ProductCategory4

String

The fourth level value of the Product_category field in your Bing Merchant Center catalog.

ProductCategory5

String

The fifth level value of the Product_category field in your Bing Merchant Center catalog.

AccountStatus

String

The account status.

AssistedClicks

String

Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.

AssistedImpressions

String

The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Bing Network.

CampaignStatus

String

The campaign status.

AdGroupStatus

String

The ad group status.

CampaignId

String

The Bing Ads assigned identifier of a campaign.

Network

String

The current network setting of an ad group.

Price

String

The different price for products in your catalog.

SellerName

String

The report will include a column that contains the merchant or store name that offers the product.

OfferLanguage

String

The report will include a column that contains the language for the product offer.

CountryOfSale

String

The report will include a column that contains the country of sale for the product catalog.

AdStatus

String

The ad status.

TopVsOther

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

AdDistribution

String

The ad distribution attribute of an ad group.

ClickTypeId

Long

The click type ID.

StoreId

Long

The unique identifier for the Bing Merchant Center store.

BidStrategyType

String

The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.

ClickType

String

Click type refers to each component of an ad that a customer can click.

LocalStoreCode

String

An alphanumeric identifier defined by the merchant to uniquely identify each local store.

Goal

String

The goal name.

GoalType

String

The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.

Impressions

Integer

true

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

AbsoluteTopImpressionSharePercent

Double

true

The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.

Clicks

Integer

true

Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

ClickSharePercent

Double

true

The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured.

Ctr

Double

true

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

AverageCpc

Double

true

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

Spend

Double

true

The cost per click (CPC) summed for each click.

Conversions

Integer

true

The cost per click (CPC) summed for each click.

ConversionRate

Double

true

The cost per click (CPC) summed for each click.

Revenue

Double

true

The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

ReturnOnAdSpend

Double

true

The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).

RevenuePerConversion

Double

true

The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).

ImpressionSharePercent

Double

true

The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available.

ImpressionLostToBudgetPercent

Double

true

The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available.

ImpressionLostToRankPercent

Double

true

The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available.

BenchmarkBid

Double

true

Shows you how much other advertisers are bidding on average on similar products as your current target.

BenchmarkCtr

Double

true

Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.

TotalClicksOnAdElements

Integer

true

The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

DatePreset

String

The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.

The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.

EndDate

String

The end date of the custom date range. The end date cannot be later than today's date.

StartDate

String

The start date of the custom date range. The start date must be earlier than or the same as the end date.

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